WORK NOTE — GRAPHICS · GLOBAL · 2026

When Retail Display Becomes a System

A global retail guide designed to bring consistency to every store. Fixtures, product hierarchy, and POSM work together as one Samsung Monitor experience.

Samsung Monitor instore guide cover
Instore guide — main
CATEGORY
Instore Guide
LOCATION
Global
YEAR
2026
SCOPE
Display Planning · Fixture Design · POSM System Design · Guideline Development

INTRODUCTION

Every retail environment is different. We created a clear, repeatable system that stays recognizable across markets, store types, and product categories.

01 — Clarity Begins Before Interaction

The space guides attention before customers compare products. Clear display and branding rules keep the portfolio consistent across different retail environments.

Retail display clarity guidelines
SIS Display

02 — A Structure That Guides Attention

Each fixture shapes how products are seen and compared, while maintaining a unified Samsung Monitor presence.

Fixture rules for endcap, island and wall
Fixture rules — endcap · island · wall

03 — Information Designed at a Glance

Topper, Wing POP, and Key Feature POP deliver key product information clearly. Accent colors distinguish each product family, while consistent placement prevents over-branding.

Topper, Wing POP and Key Feature POP guide page
Topper · Wing POP · Key Feature POP

OUTCOME

One guide. Multiple retail formats. One consistent Samsung Monitor experience.

DESIGN NOTE

Consistency is designed into the system, not added at the end.

CREDITS

Samsung Monitor Retail and POSM Guide System
Designed & Developed by CHAIGRAPHICS
Global Roll-out — 2026

← ALL WORK