When Retail Display Becomes a System

INTRODUCTION

Every retail environment is different, and a guide is only useful if a local team can apply it without us. We wrote one system — display rules, product hierarchy and POSM — that stays recognizable across markets, store types and product categories.

01 — Rules before layout

Before any store is laid out, the guide fixes what stays constant: display zones, brand placement and the order in which the portfolio is read. Everything else can adapt to the store.

02 — A Structure That Guides Attention

Endcap, island and wall each get their own rules — how products are seen, compared and reached — while the Samsung Monitor presence stays the same from one format to the next.

03 — Information Designed at a Glance

Topper, Wing POP, and Key Feature POP deliver key product information clearly. Accent colors distinguish each product family, while consistent placement prevents over-branding.

OUTCOME

One guide, three display formats, the whole portfolio — applied by local teams, not by us.