01
Write the Brief
Define before design.
ABOUT THE STUDIO
We define
how brands
are experienced.
VMD is not furniture.
It is not displays.
It is the moment a customer meets a brand.
Chai is a retail experience design and engineering studio. Planning, design, development, production and installation are one connected workflow. Ideas are tested through prototypes, production and the field before they become a retail standard.
Brief and zoning, before the first drawing.
Parts printed and tested at Hannam.
Full-scale assembly at Bucheon.
Partner factories, under our own QC.
FOUNDED
2007
COUNTRIES SERVED
80+
RETAIL LOCATIONS
2,000+
DELIVERY
Global
DESIGN DEVELOPMENT LOOP
Define
Scope and constraints, written before the first drawing.
Design
Sprint, then freeze. One reference for everyone.
Build
Prototype, mock-up, production — checked at every gate.
Improve
What the field reports becomes the next brief.
Difference isn’t a style.
It’s a decision.
CHAI. STUDIO PHILOSOPHY
OUR VALUES
02
Field First
Checked in the store, not on the screen.
03
Done Means Working
Installed. Verified. Finished.