01
Write the Brief
Define before design.
About the Studio
We define
how brands
are experienced.
VMD is not furniture.
It is not displays.
It is the moment a customer meets a brand.
Chai is an end-to-end VMD studio. Planning, design, development, production and installation are one connected workflow. Every project is tested before it reaches the customer.
FOUNDED
2007
STRUCTURE
Two Studios
WORKFLOW
End-to-End
Design Development Loop
Define
Every project starts with a better brief.
Design
Ideas become systems.
Build
Every detail is verified.
Improve
Every project starts the next one.
Difference isn’t a style.
It’s a decision.
chai. Studio Philosophy
Our Values
02
Field First
Reality comes first.
03
Done Means Working
Installed. Verified. Finished.