WORK NOTE — SYSTEM · GLOBAL · 2026
Index Display System
Invisible precision
A modular display system designed to disappear.
- CATEGORY
- Retail System
- CLIENT
- Samsung
- LOCATION
- Global
- YEAR
- 2026
- SCOPE
- Creative Direction · System Design · Production · Installation
INTRODUCTION
Every table was fitted by hand, and every product refresh meant measuring again. GDS 3.0 turns product placement into a repeatable index — the system controls position, connection and change, while leaving only the product visible.
01 — Every Position Has an Address
Each display position is defined by a fixed pitch index. Installation no longer depends on manual measurement — a crew reads the number on the rail and places the bracket.
02 — One platform, every category
Phones, tablets, watches and earbuds share one modular standard. Only the bracket changes; the rail underneath stays.
03 — Built to Adapt
Line-ups change every season. The index lets a planogram be rebuilt in place, without touching the table or its surface.
04 — Below the surface
Structure and wiring run below the surface. Above it, only the product remains.
OUTCOME
One index standard, four product categories, one way to install — wherever the table goes.
DESIGN NOTE
The best system is the one customers never notice.
CREDITS
Samsung Retail
GDS 3.0 Index Display System
Designed & Developed by CHAIGRAPHICS
Global Roll-out — 2026