WORK NOTE — SYSTEM · GLOBAL · 2026

Index Display System

Invisible precision

A modular display system designed to disappear.

GDS 3.0 index display system in a retail store
CATEGORY
Retail System
CLIENT
Samsung
LOCATION
Global
YEAR
2026
SCOPE
Creative Direction · System Design · Production · Installation

INTRODUCTION

Every table was fitted by hand, and every product refresh meant measuring again. GDS 3.0 turns product placement into a repeatable index — the system controls position, connection and change, while leaving only the product visible.

01 — Every Position Has an Address

Each display position is defined by a fixed pitch index. Installation no longer depends on manual measurement — a crew reads the number on the rail and places the bracket.

Pitch-based index rail
Pitch-based index rail

02 — One platform, every category

Phones, tablets, watches and earbuds share one modular standard. Only the bracket changes; the rail underneath stays.

Modular bracket and cradle family
Modular bracket and cradle family

03 — Built to Adapt

Line-ups change every season. The index lets a planogram be rebuilt in place, without touching the table or its surface.

Planogram reconfiguration in place
Planogram reconfiguration in place

04 — Below the surface

Structure and wiring run below the surface. Above it, only the product remains.

Concealed structure and cable routing
Concealed structure and cable routing

OUTCOME

One index standard, four product categories, one way to install — wherever the table goes.

DESIGN NOTE

The best system is the one customers never notice.

CREDITS

Samsung Retail
GDS 3.0 Index Display System
Designed & Developed by CHAIGRAPHICS
Global Roll-out — 2026

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