WORK NOTE — INSTALLATION · SOUTHEAST ASIA · 2026
GDS 3.0 Global Rollout — Southeast Asia
For the countries launching the new store format, we visited the first opening stores in each market — directing the Z Fold 8 exhibition and the rollout of the new display system on the floor, and training local teams to run it.
- CATEGORY
- Store Rollout
- PROJECT
- GDS 3.0 Store Rollout · Z Fold 8 Launching Display
- LOCATION
- Singapore · Thailand · Indonesia · Malaysia
- YEAR
- 2026
- SCOPE
- System Design · Production · Installation Support
INTRODUCTION
For the countries launching the new store format, we directed the first opening store in each market and handed the system over to the local teams who would run it.
Singapore
Where the rollout began, the first store to prove that a floor could be built from drawings alone.
Thailand
The first market to open two stores in parallel — same drawings, two sites at once.
Indonesia
Farther from Seoul, same result — a local crew working from the same index.
Malaysia
The last market of the run — by now, opening day was routine.
DESIGN NOTE
If the system is right, distance stops mattering.
CREDITS
Design, Development and Production: CHAIGRAPHICS
Location: Singapore · Thailand · Indonesia · Malaysia
Year: 2026