WORK NOTE — DISPLAY · KOREA · 2025
Galaxy XR Mat System
A foundation for a new kind of demo.
- CATEGORY
- Retail Experience Display
- CLIENT
- Samsung
- LOCATION
- Korea
- YEAR
- 2025
- SCOPE
- Creative Direction · Display Design · Production
INTRODUCTION
Galaxy XR arrived with a headset, tablets, a battery and cables — and a table designed for phones. We developed a dedicated mat system that lands on the existing GDS table, organizes every piece of hardware and takes the customer from first look to first try-on.
01 — Designed around the try-on
The headset sits on a stand at eye level; the tablets sit beside it for the guided demo. The layout follows the demo, not the parts list.
02 — Nothing on the surface but the product
Cables, power and supporting hardware stay under the mat. What the customer sees is a headset on a black field.
03 — One mat, any table
The mat is modular — headset, tablet and accessory modules that recombine on the GDS table without changing the table.
04 — Built for a full day of hands
Built for continuous try-on: a stand that holds, a mat that wipes clean, parts that go back where they belong.
OUTCOME
Launched with the product, on tables that were never built for it.
DESIGN NOTE
The experience starts with a foundation.
CREDITS
Samsung Retail
Designed & Produced by CHAIGRAPHICS
2025